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The Impact of Bill Presentment and Payment on Retention and Profitability
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Aspen Marketing Services, in partnership with Qwest Communications and Fiserv, performed a comprehensive analytic study to explore the isolated impact that bill presentment and bill payment have on customer loyalty and profitability from the Biller’s perspective. This analytic study resulted in two key conclusions that have an impact on all billers’ overall strategy: 1) Bill Presentment and Bill Payment are both very important and highly strategic factors, outside of just the “cost to serve” that they represent ; and 2) Customers can and should be strategically guided towards the optimal bill presentment and bill payment option based on a comprehensive marketing and operations strategy.
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COUNTRY: United States |
INDUSTRY: Bill Presentment & Payment |
SOLUTION: Biller Solutions |
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