Consumer Adoption Services

Effective, engaging and complimentary

With the right insight and marketing support, financial institutions can meet consumer expectations and motivate digital adoption resulting in opportunities for revenue growth and improved consumer experiences.

Consumer Adoption Services from Fiserv can help you grow your accountholder base, increase product adoption and usage, and drive revenue for your organization with a variety of marketing resources and services.

Maximize your investment in digital banking solutions, digital payments and card services

Promotional Marketing Creative

Marketing is simple with our suite of digital promotional assets. With both general awareness and product release campaigns, these easy-to-use and customizable marketing creative assets are ready for you to customize and release to consumers.
Feature Education and Training

Staff training on new products and services can require a significant investment of time and money. With Consumer Adoption Services, you can access a variety of resources to help your frontline staff engage consumers and communicate the features and benefits of digital banking, payments and card offerings.
Industry Best Practices and Strategies

To help you optimize your marketing plan, we provide industry best practices and strategies in the form of toolkits and playbooks. Each toolkit focuses on a specific business challenge or engagement opportunity and is designed to help you increase adoption of your products and services.
Thought Leadership Communications

To help you effectively promote your digital investments to accountholders, we offer webinars, newsletters, and targeted emails. With exclusive content and complimentary offerings, our communications are designed to help you optimize the digital experience for your consumers.
Digital Banking Safety

The Digital Banking Safety Center provides resources designed to help financial institutions educate their staff and consumers on how to recognize and avoid scams, protect personal information and practice safe digital banking.

Take a tour of our one-stop client marketing portal – Impact Marketing. With over 4,000 assets, clients can access ready-to-go creative assets and training resources.

Digital Solutions

Drive mobile banking adoption and amplify digital experiences while expanding marketing automation and personalization

Payments Solutions

Align digital payments by incentivizing adoption and usage and utilizing associate and consumer education from Fiserv

Card Services

Optimize your digital payments strategy with education programs and adoption incentives

VISIT IMPACT MARKETING

Explore additional resources

ARTiCLE

Impact Marketing eLearning

Gain access to our eLearning portal in Impact Marketing. The learning portal is designed to educate your frontline staff on the features and benefits of the Impact Marketing site, Zelle^® and CardHub^® and Mobiliti™ products.

SOLUTION

Managed campaigns

Our managed campaigns are designed to drive awareness and adoption of your digital banking products and solutions such as digital payments (which includes Bill Pay, AutoPay, eBill), TransferNow^®, Mobiliti™, CardHub and Zelle^®.

VIDEO

Impact Marketing video gallery

Leverage our video gallery for short videos, animations and gifs that grabs attention and get the message across in simple terms.

ARTiCLE

Learn about money movement

The Digital Banking Safety Center provides new cyber-safety thought leadership, associate training, customizable marketing tactics, landing page with interactive safety quiz and our updated video, social media and image libraries.

CASE STUDY

Driving digital engagement with community-focused marketing

How does marketing affect usage and growth of digital banking products? Regions Bank and Fiserv examined the data to find out.

Newsletter Sign Up

Stay in the know by signing up for our monthly newsletter, where we highlight industry best practices and strategies, promotional marketing creatives, thought leadership communications, and feature education and training.

By signing up for the newsletter you’ll also be included in invitations for our future webinars where we discuss the latest trends and innovations in digital banking solutions, digital payments and card services from Fiserv.