BEST-IN-CLASS Capabilities

Portfolio Optimization


Maximize the value of your card program with rewards programs and consulting services tailored to your business objectives.

KEY FEATURES

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    Design a card optimization strategy that is focused on your specific business objectives and the needs of your cardholders.

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    Offer your cardholders an array of earning and redemption options.

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    Promote your card program with self-service digital and print assets or full-service campaign management assistance.

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    Get access to meaningful data that enables you to understand your portfolio’s performance and identify opportunities for growth. 

Innovation to optimize card programs


01

Enhance your competitive position by adding extra value to your card offering.


02

Improve satisfaction and engagement with a program designed to meet cardholder demands.


03

Generate awareness and momentum with easy-to-access marketing tools to promote your program.


04

Optimize card portfolio performance and evolve offerings based on key data and insights.

Use Cases

Learn about our portfolio optimization solutions
 

uChoose Rewards®

Offer a strong rewards program for your debit and credit card programs. It's easy and affordable way to help you meet rapidly evolving consumer demands.

Card Advisory Services

Access insights and consulting with Fiserv portfolio managers to help you grow your card program.

Card ExpertSM

Using data from multiple sources, Card Expert from Fiserv helps you understand key portfolio metrics, cardholder behavior and opportunities for consumer engagement.

Discover insights related to portfolio optimization

Case Study
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A clearer view of data helps with growth opportunities

1st Source Bank can visualize, analyze and execute more informed, confident business decisions with Card Expert.
Case Study
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Enhance debit card portfolio growth

Card Expert helped NBT Bank better understand past performance and plan for new growth initiatives.
POV Article
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Five steps for growing your credit card program

A well-executed approach can lead to new income streams, increased cardholder loyalty and a competitive edge.
POINT OF VIEW PAPER
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Reward your debit cardholders

Explore how debit card rewards can enhance the consumer experience, strengthen relationships and help you meet your performance goals.
CASE STUDY
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Boost card usage and cardholder satisfaction

uChoose Rewards® enables Peoples Trust Company to provide its debit cardholders with a leading loyalty program that puts it on equal footing with services provided by larger debit card issuers.
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Ready to get started?

Contact us to find out more