Financial institutions often learn they’ve lost an accountholder after the final decision has been made and it’s too late to make a difference. But by leveraging your clean, tagged data, Predictive Analytics Attrition can help you identify changes in activity and other attrition risk factors.
Predictive Analytics
Get the data insights you need to establish new strategies for growth and deliver compelling offers to customers.
Predictive Analytics combines the complex functions of data analytics, dynamic campaign management, personalized multichannel message delivery and actual ROI measurement in a fully managed monthly subscription service tailored to your institution.
| Categorized Data Use clean and characterized transaction history with categorized data to identify opportunities to increase loan and deposit shares of wallet, allowing you to get more out of institutional data and act on clearer customer patterns. |
| Dynamic models View dashboards highlighting engagement, acquisition, and product openings to identify opportunities. This provides targeted product offerings based on customer behaviors and insights, using the same views teams already rely on. |
| Actionable Insights Build strategies for growth based on key indicators and customer spending habits, enabling you to create sustainable growth strategies with more personalized experiences and deeper relationships across products and channels. |
| Clear marketing strategies Deliver continuous, targeted messages with always-on delivery. With multichannel marketing communications, including digital media and the open internet, you can reach the right customers consistently and drive stronger loan and deposit growth. |
Learn about our predictive analytics solutions
Discover insights related to Predictive Analytics
$3.9B bank in northeast U.S.
Digital banking campaign results in new credit cards
A $3.9B bank in the northeast U.S. was looking to establish new credit card accounts among existing users of its lending products. The bank leveraged insights from Predictive Analytics to launch a 30-day campaign through online and mobile banking channels, targeting five distinct audiences – from first-time home buyers to mortgage refinance candidates.
Result:
The 30-day campaign netted 331 newly opened credit card accounts.
$2.3B credit union in the midwest
Cross-sell campaign results in new checking accounts
A $2.3B credit union in the midwest wanted to garner new checking accounts from its members. Using its online banking portal and public website, the institution promoted a cross-sell campaign directed at members who were either shopping for a credit card or could be predicted to open a credit card account. Predictive Analytics provided the data necessary to target these groups.
Result:
The credit union opened 347 new checking accounts during the 10-month campaign.
